1 OF 1 PETS THAT TAKE CARE OF YOU IF YOU TAKE GOOD CARE OF THEM.

Worked with Drop’s in-house product team to create the overall Digital Collectable strategy for the platform including their first round of DCs. Most proudly, we made the Drop Pets collectable which created a unique 1 of 1 pet for each purchaser on the platform. Unlike most similar releases, ours had day 1 functionality as a virtual pet.

Users who consistently took care of their pets were rewarded with accessories, Drop platform powerups, and bonus points.

The first round of pets sold out in 48 hours, we’ve since expanded the line to include purchasable accessories and generated 50,000 pets.

I led client workshop sessions, strategy, ideation, design, resourcing, and even the marketing materials for Drop Pets you see above from initial brainstorms to the creation of our generative engine in-house capable of creating up to 400,000 unique pets as Creative Director at Space Agency. We came up with and built the concept in 4 weeks, working seamlessly with the Drop team to launch in their app.