AUDIBLE X MAGGIE GYLLENHAL
AUDIBLE X MAGGIE GYLLENHAL
THE POWER OF VOICE STOPPING FANS IN THEIR TRACKS AT TIFF
AN AUDIO/VISUAL CHILL BEAT STATION WRITTEN BY COMPUTERS.
Created a first-of-it’s-kind procedurally-generative lofi chill beat stream with longtime collaborator Memorecks. Using Unreal Engine, Abelton, OBS, Python, and a stack of plug ins and workarounds - the Dream Machine is live streaming 24/7 imagining audio and visuals perfect for working or relaxing to, chasing your dreams or literally making some.
The expansive maps feature randomly-generated characters we call Cloudians that get respawned along with the cameras, weather, colors, and placements every time the machine generates a new beat live. The core engine powers live projection-mapped events, digital collectables, and tons more.
the marquee tour
For the last 10 days of the countdown, we took the venue’s iconic marquee on the road to pop-up at media partners, around the city, and then back at the venue. It became it’s own integrated campaign as we did live interviews, promoted radio and TV contests, and let fans find it on the street for their chance to win a Stage Season Pass for VIP access all summer.